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Mary Quant on staying ahead of the public’s likelihood to get bored

“All a designer can do is to anticipate a mood before people realize that they are bored. It is simply a matter of getting bored first.”
— Mary Quant


The designer Mary Quant was synonymous with the Swinging Sixties in London, especially for advancing the mini-skirt and other fashions that felt like a liberation from the tighter rules of early years.

Still in her 30s during her heyday, Quant reflected a youthful and colourful approach to design. She died, at 93, in 2023.

Here’s a documentary on her life, work and influence.

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